2+ day, 13+ hour ago   (534+ words) Xero’s 2026 State of South African Small Business report found that 52% of small businesses are using AI tools daily or weekly, while 56% want more support understanding how AI applies to their specific operations. A further 34% say they feel overwhelmed by the…...

2+ day, 17+ hour ago   (705+ words) One of the most dangerous moments in performance marketing is when a campaign begins to look almost too good to be true. Cost per lead falls sharply. Conversion rates climb. Volumes accelerate. The algorithm finds more of whatever you asked…...

2+ day, 18+ hour ago   (297+ words) The digital landscape is littered with brands that mastered the aesthetic but failed the credibility test. We have entered the age of the “trust economy”, and for businesses, trust is becoming one of their most valuable currencies. According to a…...

3+ day, 3+ hour ago   (207+ words) Applicants must be South African citizens and either currently studying or intending to enrol in an ICT-related field at a South African institution. They must also be committed to pursuing a career in the ICT sector. Postgraduate students and applicants…...

3+ day, 11+ hour ago   (611+ words) Willem le Roux, head of Multi-Asset Solutions at Sanlam Investments Multi-Manager, argues that portfolios, like successful rugby teams, need more than strong individual performers. They need to work as a system, adapt to changing conditions and remain resilient under pressure....

3+ day, 15+ hour ago   (633+ words) Which leads to the biggest misconception of all: that AI creates expertise. It does not. It exposes whether the expertise was there in the first place. Someone who could not evaluate jobs before AI still cannot evaluate them simply because…...

3+ day, 18+ hour ago   (167+ words) When you work in advertising regulation, the word “trust” is not a new one. It is the underpinning of everything that we do. So it is not surprising that I often read, speak, and think about the role of trust…...

3+ day, 18+ hour ago   (335+ words) They matter. But they don't tell us everything. New research from WPP Media, System1 and TikTok suggests we should be asking a bigger question: What did the audience actually remember? The Creator Effectiveness Playbook found that creator ads delivered 23% more Brand…...

4+ day, 7+ hour ago   (545+ words) Policy debates are giving way to decisions about compute, investment, data governance, security, and the services organisations can put to work. The African Union’s Continental AI Strategy, endorsed in 2024, reflects that shift by placing infrastructure, datasets, governance, investment, and risk…...

4+ day, 22+ hour ago   (457+ words) A 4.0 rating may look good. Until a 4.7 competitor is three kilometres down the road. Most multi-location brands already have detailed reporting on their own performance. They know which branches are improving, which locations rank highest internally and what customers are…...