2+ day, 6+ hour ago   (390+ words) NewBeauty If the internet's love affair with matcha ever needed a skin-care counterpart, Tatcha's The Matcha Cleanse is the perfect candidate. The Japanese beauty brand's gel-to-foam cleanser has been steadily building a following, and new data from a NewBeauty BeautyPass…...

2+ day, 7+ hour ago   (135+ words) The clean beauty brand’s newest collab turns your favorite JELL-O flavors into glossy lip products. BUY NOW - $20 Every shade is made with 100 percent food-grade flavor and formulated to Tower 28’s usual sensitive-lip standards, so it’s fragrance-free and follows the National…...

2+ day, 6+ hour ago   (251+ words) The Mexico City-born formula has already sold out four times since launching earlier this year. Jessica Alba just updated her beauty routine on Instagram, and the first product she reaches for isn’t one most people have heard of yet. It’s…...

2+ day, 10+ hour ago   (13+ words) NewBeauty...

2+ day, 10+ hour ago   (1102+ words) NewBeauty We sniffed our way through dozens of new scents and one thing’s clear: The smells of summer are officially over. We’re embracing a new season, and this month’s launches are richer and deeper: florals that lean dark or spicy,…...

2+ day, 12+ hour ago   (1182+ words) Your perfect match is just a scroll away. If you’re shopping for a hair serum to address a specific goal or concern, I don’t blame you if you feel overwhelmed. Choosing the right one can feel like a science in…...

3+ day, 9+ hour ago   (183+ words) Brach's just turned America's most polarizing candy into a fragrance, and for those of us on the right side of the debate, this is basically a personality confirmation. Meet Ode to Candy Corn ($22), a limited-edition eau de parfum dropping on…...

3+ day, 12+ hour ago   (423+ words) NewBeauty I’ve been struggling with melasma since my late 20s. Like many millennials, I’ve never been one to shy away from a tanning bed or an opportunity to spend a day baking at the beach. Eventually, the melasma spots caught up…...

3+ day, 13+ hour ago   (269+ words) Making a case for year-round SPF application. EltaMD, the number-one dermatologist-recommended sunscreen brand, is launching a fall marketing push built around the tagline “There’s No Offseason for SPF,” aimed at consumers who scale back sun protection once summer ends. The…...

4+ day, 5+ hour ago   (691+ words) Tiny in size, massive in hype. Ahead, the 13 best beauty minis at Sephora, according to the reviews. Shoppers fall in love with the mini version of this beloved NARS concealer for the same reasons they’ve obsessed over the OG since…...